100+ Horror YouTube Title Ideas That Get Clicks
Proven title formulas and templates for horror creators—from true scary stories to paranormal investigations. Each title includes CTR optimization tips.
Horror content thrives on curiosity, fear, and the unknown—and your title is the gateway to that experience. The best horror titles create immediate tension, promise authentic scares, and tap into universal fears that viewers can't resist exploring. Whether you're narrating true scary stories, investigating haunted locations, or analyzing horror films, these 100+ title templates are designed to maximize your click-through rate. We've analyzed thousands of successful horror videos to identify the patterns that work: mystery hooks, authenticity signals, warning elements, and fear triggers. Each category includes title formulas you can adapt to any horror niche, plus optimization tips to help you test and improve. Stop leaving views on the table—use these proven templates to turn casual scrollers into dedicated viewers who can't resist your dark content.
True Scary Story Title Templates
Titles for true horror stories, real experiences, and narration content. These titles emphasize authenticity, personal experience, and real-world terror that resonates with viewers seeking genuine scares.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
A TRUE Story That Will Make You Lock Your Doors Tonight | Creates immediate personal stakes by suggesting real danger. The "tonight" adds urgency and relevance. | Horror fans seeking authentic scares, ages 18-35 | Audiobook affiliates, home security sponsors |
The Scariest Thing That Ever Happened to Me | Personal narrative format that builds trust through first-person authenticity. | Viewers who connect with personal horror experiences | Story submission platforms, horror anthology sponsors |
[NUMBER] TRUE Horror Stories That Happened at [LOCATION] | List format with location specificity. Locations like hospitals, schools, or forests resonate deeply. | Horror enthusiasts interested in location-based scares | Travel horror affiliates, location-based app sponsors |
This Story Was Sent by a Viewer... I Wish I Never Read It | Viewer submission format with regret hook. Creates community engagement and authenticity. | Engaged horror community seeking shared experiences | Story submission memberships, community platform sponsors |
TRUE Story: [SPECIFIC DETAIL] - This Actually Happened | Authenticity double-down with specific detail hook. The specificity adds credibility. | Skeptical horror fans who value verified stories | True crime podcast affiliates, documentary sponsors |
The [JOB TITLE] Who Saw Something They Shouldn't Have | Profession-based horror that adds credibility through occupational context. | Viewers interested in workplace horror and credible witnesses | Industry-specific sponsors, professional horror content deals |
I Worked at [LOCATION] - These Are the Stories I Can Finally Tell | Insider secrets format promising exclusive, previously untold content. | Viewers seeking exclusive insider horror experiences | Whistleblower platforms, anonymous story sponsors |
Reddit's Most DISTURBING True Stories (Part [X]) | Platform curation format that leverages Reddit's reputation for authentic horror. | Reddit users and horror anthology fans | Reddit premium affiliates, horror compilation sponsors |
The TRUE Story Behind [FAMOUS HORROR ELEMENT] | Origin story format connecting fiction to real events. Great for educational horror. | Horror historians and curious fans seeking deeper knowledge | Horror history books, documentary partnerships |
My Family's Darkest Secret - A TRUE Horror Story | Family drama meets horror format. Intimate and relatable with high emotional stakes. | Viewers who enjoy domestic horror with personal stakes | Family therapy sponsors, memoir publishers |
Stories from [PROFESSION] That Will Haunt Your Dreams | Profession-curated horror promising nightmare fuel. EMTs, nurses, and cops work well. | Profession-curious horror fans seeking authentic workplace terror | Career platform sponsors, professional horror anthology deals |
The Reason I'll NEVER [ACTIVITY] Again - TRUE Story | Activity-based horror that creates lasting fear associations. | Active viewers who can relate to common activities | Safety product affiliates, activity-related sponsors |
True Horror: The [YEAR] [LOCATION] Incident Nobody Talks About | Historical mystery format with suppressed information hook. | Mystery enthusiasts seeking obscure historical horror | Historical research tools, archive access sponsors |
[NUMBER] Hours of TRUE Scary Stories for Sleep (If You Dare) | Compilation format for background listening. Challenges viewers to sleep through it. | Viewers who enjoy horror as background content | Sleep app sponsors, audio equipment affiliates |
The TRUE Story That Made Me Start This Channel | Origin story format building creator backstory and channel mythology. | Subscribers interested in creator journey and motivation | Channel membership tiers, personal brand sponsors |
- 1Always include "TRUE" or "REAL" prominently in titles—horror audiences specifically search for authentic content over fiction.
- 2Use specific details (dates, locations, professions) to boost credibility and search relevance for niche horror queries.
- 3Create series with numbered parts to build viewer anticipation and improve channel stickiness.
- 4Test between first-person ("I") and third-person perspectives—different audiences respond to different levels of personal involvement.
Paranormal & Ghost Hunting Title Templates
Titles for ghost hunting, paranormal investigation, and supernatural content. These titles emphasize discovery, evidence, and the thrill of exploring the unknown.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
We Caught Something TERRIFYING on Camera at [LOCATION] | Evidence-based hook promising visual proof. Location adds searchable specificity. | Paranormal enthusiasts seeking video evidence, ages 16-40 | Ghost hunting equipment affiliates, location tour sponsors |
Exploring [FAMOUS HAUNTED LOCATION] ALONE at 3AM | Solo exploration format with devil's hour timing for maximum tension. | Thrill-seekers and urban exploration fans | Flashlight and camera sponsors, exploration gear affiliates |
The Most HAUNTED [BUILDING TYPE] in [COUNTRY/STATE] | Superlative location format promising the ultimate scare destination. | Paranormal tourists and location-focused horror fans | Travel affiliates, haunted tour partnerships |
I Asked a Spirit [QUESTION] - The Response Was CHILLING | Spirit communication format with response tease. Creates dialogue curiosity. | Viewers interested in spirit communication and EVPs | Spirit box sponsors, paranormal app affiliates |
REAL Ghost Caught on Security Camera - [LOCATION] | Security footage format lending authenticity through surveillance context. | Evidence-focused paranormal skeptics and believers | Security camera affiliates, home monitoring sponsors |
Paranormal Investigators React to MY Evidence | Expert validation format borrowing authority from professionals. | Viewers seeking credible paranormal content | Investigation team partnerships, certification sponsors |
We Were NOT Alone in This [LOCATION] - Ghost Hunt | Presence confirmation format suggesting active supernatural encounter. | Ghost hunting enthusiasts seeking active encounters | Night vision equipment, paranormal investigation tools |
The DEMON That Lives in [LOCATION] - Full Investigation | Demonic entity format escalating stakes beyond standard ghosts. | Viewers seeking intense, high-stakes paranormal content | Demonology book affiliates, religious artifact sponsors |
What We Found in the Basement Changes Everything | Discovery format with transformation hook. Basement suggests hidden depths. | Mystery seekers interested in hidden discoveries | Investigation equipment sponsors, discovery content deals |
Ghost Hunting GONE WRONG - We Had to Leave IMMEDIATELY | Failed investigation format suggesting genuine danger. | Viewers who enjoy when investigations go off-script | Safety equipment sponsors, emergency gear affiliates |
The Entity That Followed Me HOME from [LOCATION] | Attachment narrative creating ongoing personal stakes. | Viewers interested in paranormal attachment stories | Cleansing product affiliates, spiritual protection sponsors |
[NUMBER] EVPs That Will Make You Believe in Ghosts | Evidence compilation promising belief conversion. Appeals to skeptics. | Skeptics open to compelling evidence | Audio equipment sponsors, EVP analysis software |
Overnight Challenge in [HAUNTED LOCATION] - 24 Hours | Endurance format combining challenge content with paranormal investigation. | Challenge content fans and paranormal enthusiasts | Camping gear sponsors, overnight challenge merch |
The Abandoned [BUILDING] with a DARK History | Urban exploration meets horror history format. | Urban explorers and historical horror enthusiasts | Exploration gear affiliates, historical research sponsors |
This Spirit Communicated Through [DEVICE] - Proof Inside | Device-specific evidence format with proof promise. | Tech-curious paranormal fans seeking device evidence | Paranormal device affiliates, tech investigation sponsors |
- 1Include the specific location name for SEO—people search for haunted content about specific places they know or plan to visit.
- 2Use timestamps in thumbnails and descriptions showing when paranormal activity occurs to boost viewer retention.
- 3Balance skepticism with belief in your titles—appealing to both camps expands your audience significantly.
- 4Feature equipment brands naturally in titles when relevant—ghost hunting gear companies actively sponsor content creators.
Horror Game Playthrough Title Templates
Titles for horror game playthroughs, reactions, and walkthroughs. These titles emphasize genuine fear reactions, game discoveries, and shared terror experiences.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
This Horror Game Made Me ACTUALLY Scream - [GAME NAME] | Authentic reaction hook promising genuine scares. The "actually" adds credibility. | Horror game fans seeking authentic scare reactions, ages 14-30 | Game key affiliates, gaming chair sponsors |
[GAME] is the SCARIEST Game I've Ever Played | Superlative claim format positioning the game as ultimate horror. | Horror gamers seeking the scariest experiences | Horror game publisher deals, gaming peripheral sponsors |
Playing [GAME] at 3AM Was a MISTAKE | Regret format with devil's hour timing adding atmospheric context. | Viewers who enjoy immersive horror experiences | Horror game sponsors, late-night gaming gear affiliates |
The [GAME] Ending Nobody Saw Coming - Full Reaction | Twist reveal format promising shocking conclusion content. | Narrative-focused horror gamers seeking story payoffs | Story game publishers, narrative content sponsors |
I Tried the "SCARIEST GAME EVER" - Here's My Honest Review | Challenge acceptance format testing viral claims. | Viewers curious about hyped horror games | Game review sponsors, gaming equipment affiliates |
[GAME] Full Playthrough - No Commentary (Pure Horror) | Cinematic experience format for atmospheric viewers. | Viewers preferring immersive, commentary-free horror | Atmospheric gaming sponsors, headphone affiliates |
The Moment in [GAME] That Made Me QUIT | Breaking point format showing genuine defeat by horror. | Viewers who enjoy seeing authentic fear reactions | Horror game sponsors, gaming anxiety content deals |
Finding Every SECRET in [GAME] - 100% Horror | Completionist format for dedicated game explorers. | Completionists and lore hunters seeking full experiences | Guide book affiliates, secret-finding tool sponsors |
[GAME] But I'm NOT Allowed to Run | Challenge run format adding difficulty through self-imposed restrictions. | Challenge content fans seeking unique playstyles | Challenge series sponsors, gaming difficulty merch |
Reacting to [GAME]'s Most DISTURBING Moments | Highlight compilation format for shocking content. | Viewers seeking concentrated horror moments | Horror compilation sponsors, reaction content deals |
This INDIE Horror Game Deserves More Attention - [GAME] | Discovery format promoting hidden gems. | Indie game enthusiasts seeking undiscovered horror | Indie developer partnerships, indie platform affiliates |
Why [GAME] is the Most UNDERRATED Horror Game | Hot take format defending overlooked titles. | Horror game connoisseurs seeking unique perspectives | Underrated game revivals, retro horror sponsors |
[GAME] VR is TOO INTENSE - I Couldn't Finish | VR intensity format highlighting immersive horror extremes. | VR enthusiasts and those curious about VR horror | VR headset affiliates, VR horror game sponsors |
My Friends Made Me Play [GAME] Blind - Never Again | Social pressure format with blind playthrough hook. | Viewers enjoying friend-influenced gaming content | Multiplayer horror sponsors, friendship gaming deals |
[NUMBER] Horror Games That Will Ruin Your Sleep | Compilation format promising lasting psychological impact. | Horror seekers wanting multiple game recommendations | Horror game bundle affiliates, sleep aid sponsors |
- 1Always include the game name for SEO—people search for specific horror games they're considering playing or watching.
- 2Use reaction words (SCREAM, QUIT, CRYING) in titles to signal genuine emotional responses that viewers want to witness.
- 3Time releases around game launches for maximum search volume—first-week horror game content captures huge audiences.
- 4Create playlists separating full playthroughs from highlight compilations to serve different viewer intents.
Creepypasta & Horror Fiction Title Templates
Titles for creepypasta readings, horror fiction, and scary story narration. These titles emphasize mystery, disturbing content, and narrative hooks.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
The Story of [ENTITY NAME] - Creepypasta Reading | Entity-focused format introducing named horrors. Names create searchable mythology. | Creepypasta fans seeking specific character content, ages 14-30 | Creepypasta merch affiliates, horror anthology sponsors |
[NUMBER] Creepypastas Too Scary for the Original Subreddit | Banned content format suggesting extreme material. | Horror fans seeking extreme, boundary-pushing content | Horror anthology publishers, extreme content platforms |
The Creepypasta That Was DELETED for Being Too Real | Censorship narrative suggesting dangerously authentic content. | Viewers curious about suppressed horror content | Uncensored platform sponsors, archive site affiliates |
I Found This Story Online... Now I Can't Sleep | Discovery format with lasting impact hook. | Casual horror fans seeking impactful stories | Sleep aid sponsors, horror discovery platforms |
The DARKEST Corners of [WEBSITE] - Stories Compilation | Platform deep-dive format exploring hidden horror. | Internet horror enthusiasts seeking obscure content | Internet research tools, dark web documentary sponsors |
Reading Your SCARIEST Story Submissions (Part [X]) | Community engagement format featuring viewer content. | Engaged community members wanting participation | Story submission memberships, community platform sponsors |
The [ENTITY] Rules - A Creepypasta You Need to Hear | Rules-based creepypasta format popular in the genre. | Fans of structured, rules-based horror narratives | Rules horror game sponsors, survival guide merch |
This Story Made Me Afraid of [COMMON THING/PLACE] | Fear association format connecting horror to everyday elements. | Viewers who enjoy horror that affects real life | Phobia-related sponsors, everyday horror content deals |
The MOST DISTURBING Creepypasta I've Ever Read | Superlative horror format promising extreme content. | Horror seekers wanting the most intense experiences | Extreme horror sponsors, disturbing content platforms |
[CHARACTER NAME] - The Creepypasta Origin Story | Origin story format for established horror characters. | Lore enthusiasts seeking character backstories | Horror character merch, origin content sponsors |
Scary Stories for a Rainy Night - [NUMBER] Hour Compilation | Atmospheric compilation format for ambient listening. | Viewers seeking atmospheric horror experiences | Ambient audio sponsors, rain sound app affiliates |
The Scariest SCP Entries That Will Haunt You | SCP Foundation format tapping into established horror wiki. | SCP fans and wiki horror enthusiasts | SCP merchandise affiliates, wiki platform sponsors |
Horror Stories That Start Normal... Then Get TERRIFYING | Escalation format promising slow-burn horror. | Viewers who enjoy building dread and payoff | Slow-burn horror sponsors, tension-building content deals |
I Wrote This Story 10 Years Ago... It Came TRUE | Prophetic fiction format blending fiction with reality. | Viewers fascinated by fiction-reality connections | Writing platform sponsors, horror author affiliates |
NoSleep's BEST Stories of [YEAR] - Full Collection | Annual best-of format from popular horror subreddit. | NoSleep community and horror anthology fans | Reddit premium affiliates, anthology publisher deals |
- 1Create series around popular creepypasta characters or themes—established mythology has built-in search demand.
- 2Use atmospheric background music and sound design in your content to enhance the narration experience.
- 3Post compilations during evening hours (7-10 PM) when viewers are most likely to consume horror content.
- 4Partner with creepypasta authors for exclusive content and cross-promotion to their existing audiences.
Urban Legends & Mystery Title Templates
Titles for urban legends, mysterious phenomena, and unexplained events. These titles emphasize investigation, discovery, and the unsolved.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
The REAL Story Behind the [URBAN LEGEND NAME] | Origin investigation format promising truth behind familiar legends. | Mystery enthusiasts seeking legend origins, ages 18-45 | Mystery documentary sponsors, research platform affiliates |
[LOCATION]'s Darkest Urban Legend - The [NAME] | Location-specific legend format for geographic search capture. | Local horror fans and travelers researching destinations | Travel sponsors, local tourism partnerships |
Mysteries That Have NEVER Been Solved | Unsolved compilation promising perpetual intrigue. | Mystery buffs and unsolved case enthusiasts | Mystery box sponsors, investigation tool affiliates |
The Disappearance of [PERSON/PLACE] - What Really Happened | Disappearance investigation format promising answers. | True mystery fans seeking resolved cases | Missing persons sponsors, investigation documentary deals |
Urban Legends That Turned Out to Be TRUE | Verified legend format connecting fiction to reality. | Skeptics interested in proven legends | Fact-checking sponsors, true story anthology affiliates |
The [YEAR] [EVENT] That Nobody Can Explain | Historical mystery format with unexplained event hook. | History buffs and unexplained phenomena enthusiasts | Historical research sponsors, archive access affiliates |
I Investigated [URBAN LEGEND] - Here's What I Found | Personal investigation format showing active research. | Viewers who enjoy hands-on investigation content | Investigation equipment sponsors, research tool affiliates |
The Curse of [OBJECT/PLACE] - Is It Real? | Curse investigation format questioning supernatural claims. | Paranormal skeptics and curse enthusiasts | Cursed object auctions, supernatural investigation sponsors |
Cryptids That Might Actually EXIST - Evidence Explained | Cryptid evidence format appealing to believers and skeptics. | Cryptozoology enthusiasts and curious skeptics | Cryptid merch affiliates, wildlife camera sponsors |
The CREEPIEST Wikipedia Pages You Should Never Read Alone | Wikipedia deep-dive format for accessible horror. | Casual horror fans seeking accessible scary content | Wikipedia donation drives, educational platform sponsors |
Local Legends from [REGION] That Will Terrify You | Regional legend compilation for geographic targeting. | Regional audiences and travelers | Regional tourism sponsors, local business affiliates |
The [CREATURE] Sightings That Authorities Covered Up | Conspiracy format suggesting hidden creature evidence. | Conspiracy-minded viewers and creature enthusiasts | Alternative media sponsors, cover-up documentary deals |
Ancient [CULTURE] Legends That Still Haunt [LOCATION] | Cultural history format connecting past to present. | History enthusiasts and cultural horror fans | Cultural education sponsors, history platform affiliates |
The Internet's Creepiest Unsolved Mysteries | Internet mystery compilation for digital natives. | Internet culture enthusiasts and mystery fans | Cybersecurity sponsors, internet research tools |
Legends Your Parents Warned You About - The Truth | Childhood legend format connecting generational horror. | Adults seeking nostalgia and childhood horror origins | Nostalgia sponsors, parenting horror content deals |
- 1Research trending urban legends and mysterious events using Google Trends to time content with search spikes.
- 2Include location names in titles for geographic SEO—people search for legends from their specific areas.
- 3Balance entertainment with research credibility—cite sources to build authority in the mystery niche.
- 4Create "debunked vs. confirmed" content to appeal to both believers and skeptics in your audience.
Horror Movie & Analysis Title Templates
Titles for horror movie reviews, analysis, and explanations. These titles emphasize insight, hidden meanings, and expert breakdown of horror media.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
[MOVIE] Explained - The Ending You Missed | Explanation format promising overlooked details and understanding. | Horror film fans seeking deeper understanding, ages 18-40 | Streaming service affiliates, horror film sponsors |
Why [MOVIE] is Actually TERRIFYING - Analysis | Reappraisal format defending or elevating film's horror credentials. | Film analysis fans seeking new perspectives | Film course sponsors, analysis platform affiliates |
The Hidden Meaning in [MOVIE] Nobody Noticed | Hidden meaning format promising exclusive insight. | Detail-oriented viewers seeking deep analysis | Film theory sponsors, educational content deals |
[MOVIE] vs [MOVIE] - Which is SCARIER? | Comparison format driving engagement through debate. | Horror fans who enjoy comparative discussions | Streaming comparison sponsors, horror merchandise affiliates |
Every [FRANCHISE] Movie RANKED from Worst to Best | Ranking format for franchise fans and debaters. | Franchise devotees and ranking content enthusiasts | Franchise merch affiliates, box set sponsors |
The TRUE Story That Inspired [MOVIE] | Real origin format connecting fiction to actual events. | Viewers interested in horror movie true origins | True crime sponsors, documentary partnership deals |
[MOVIE] - 10 Details You Definitely Missed | Easter egg format rewarding careful viewing. | Detail-focused viewers who enjoy rewatching | Streaming rewatch sponsors, detail analysis tools |
Is [MOVIE] Overrated or a MASTERPIECE? | Hot take format encouraging discussion and debate. | Opinionated horror fans seeking validation or debate | Film criticism sponsors, debate platform affiliates |
The Psychology Behind Why [MOVIE] Scares You | Educational psychology format explaining fear mechanics. | Intellectually curious horror fans | Psychology course sponsors, educational platform affiliates |
[DIRECTOR]'s Horror Legacy - Complete Breakdown | Director retrospective format for auteur enthusiasts. | Film buffs interested in director filmographies | Film school sponsors, director retrospective deals |
Horror Movies That Were BANNED - And Why | Censorship format promising forbidden content context. | Extreme horror fans and censorship historians | Uncensored streaming sponsors, film history affiliates |
The Deleted Scenes from [MOVIE] That Were Too Disturbing | Deleted content format promising unseen material. | Completionists seeking full film experiences | Special edition affiliates, behind-the-scenes sponsors |
Best Horror Movies of [YEAR] - My Complete Rankings | Annual review format for timely, searchable content. | Horror fans seeking recommendations | Streaming service affiliates, new release sponsors |
[MOVIE] Timeline EXPLAINED - Complete Chronology | Timeline explanation format for complex narratives. | Viewers confused by non-linear horror films | Timeline tool sponsors, complex narrative guides |
How [MOVIE] Changed Horror Forever | Historical impact format positioning film as influential. | Horror historians and genre enthusiasts | Film history sponsors, genre retrospective deals |
- 1Release analysis content within 1-2 weeks of new horror film releases to capture maximum search demand.
- 2Include the full movie title in your title for SEO—people search for "[MOVIE] explained" frequently.
- 3Create evergreen ranking and analysis content that can be updated annually with new entries.
- 4Use spoiler warnings strategically—some viewers seek spoiler content while others avoid it.
Growth Strategies for Success
Fear-Based Keyword Research
Research horror-specific search terms using tools like TubeBuddy, focusing on fear triggers, location names, and creature types that drive horror searches
Increase search impressions by 40-60% by targeting underserved horror keywords
Authenticity Signals
Include credibility markers like "TRUE," "REAL," specific dates, and verifiable details in titles to stand out from fiction content
Boost CTR by 25-40% compared to generic horror titles
Atmosphere Timing
Schedule uploads for evening hours (7-11 PM) and around Halloween season when horror content consumption peaks dramatically
Capture 2-4x more initial views through strategic timing
Community Story Collection
Create submission systems for viewer stories, building community engagement and endless authentic content supply
Generate 50+ story submissions monthly with high engagement
Location-Based SEO
Create content around specific haunted locations, cities, and regions to capture geographic search intent
Rank for local horror searches with 3-5x less competition
Cross-Platform Horror Presence
Share short-form horror clips on TikTok, Instagram Reels, and YouTube Shorts to funnel new audiences to long-form content
Drive 20-30% of new subscribers from short-form platforms
Horror Niche Sponsorships
Partner with horror-adjacent brands like home security, flashlights, gaming companies, and streaming services
Secure $500-2000 per sponsored video in the horror niche
Membership Tiers for Exclusive Content
Offer channel memberships with bonus stories, early access, and ad-free content for dedicated horror fans
Convert 2-5% of regular viewers into paying members
Horror Merchandise Lines
Create merchandise around popular series, catchphrases, and horror themes unique to your channel
Generate additional $1000-5000 monthly from merchandise sales
4-Week Action Plan
- Analyze top 20 horror channels for successful title patterns
- Create a swipe file of 100+ horror titles that grabbed your attention
- Identify 5 horror sub-niches with lower competition (regional legends, specific decades, etc.)
- Set up analytics tracking for horror-specific metrics (audience retention during scares, etc.)
- Create 15 custom horror title templates based on your research
- Write 3 title variations for each of your next 5 horror videos
- Develop authenticity signals (research methods, source verification) to include in descriptions
- Build a content calendar around horror events and seasonal peaks
- Launch story submission system for viewer-contributed horror content
- Apply new title formulas to all uploads this week
- Test fear-trigger words and timing variations
- Engage with horror community through comments and collaborations
- Review CTR and retention data for all horror videos from weeks 2-3
- Identify your top 3 performing horror title formats
- Update underperforming video titles based on successful patterns
- Create a horror title playbook with proven formulas for your niche
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