90+ IdeasVideo IdeasUpdated Jan 2026
90 Beauty YouTube Video Ideas That Get Views in 2026
Proven content ideas for beauty creators from makeup tutorials to skincare science. Each idea includes audience insights and monetization strategies for beauty influencers.
90
Beauty Video Ideas
$8-25
Average Beauty CPM
10-20min
Optimal Tutorial Length
$100B+
Global Beauty Market
The beauty niche on YouTube continues to thrive with billions of views going to makeup tutorials, skincare routines, and product reviews. From viral transformations to educational content, beauty creators have endless opportunities to connect with passionate audiences. Whether you're a makeup artist, skincare enthusiast, or beauty product reviewer, this comprehensive guide provides 90 actionable video ideas across six core categories. Each idea is designed to showcase expertise, create engaging content, and build a loyal community of beauty enthusiasts. With beauty CPMs ranging from $8-25 (among the highest on YouTube due to advertiser demand) and strong brand partnership potential, beauty content offers excellent monetization opportunities. Let's explore video ideas that work with current beauty trends and audience preferences.
Table of Contents
💄
Makeup Tutorial Ideas
Step-by-step makeup tutorials are the foundation of beauty YouTube. These ideas cover various skill levels, occasions, and styles to attract diverse audiences.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
Everyday Makeup Routine | Quick, wearable everyday look with tips for lasting all day. | Working professionals and students seeking practical makeup | Drugstore makeup sponsors, beauty subscription affiliates |
Full Glam Transformation | Dramatic transformation from bare face to full glam with techniques. | Makeup enthusiasts and special occasion preppers | High-end makeup sponsors, makeup course sales |
No-Makeup Makeup Look | Natural enhancement tutorial for flawless "no makeup" appearance. | Minimalist beauty seekers and natural look lovers | Natural beauty brand sponsors, skincare affiliates |
Makeup for Beginners | Complete beginner tutorial covering all basics with explanations. | Makeup beginners and skill builders | Starter kit affiliates, beginner course sales |
Bridal Makeup Tutorial | Long-lasting, photogenic bridal look with professional tips. | Brides-to-be and wedding party members | Bridal beauty sponsors, wedding vendor partnerships |
One-Brand Makeup Tutorial | Complete look using only products from a single brand. | Brand-loyal viewers and comparison shoppers | Brand partnerships, sponsored one-brand looks |
Makeup Over 40/50 | Age-appropriate techniques for mature skin. | Mature viewers seeking relevant beauty content | Age-positive beauty sponsors, skincare affiliates |
Festival/Concert Makeup | Bold, creative looks for festivals and special events. | Festival-goers and creative makeup lovers | Glitter and bold product sponsors, festival affiliates |
Makeup for Different Skin Types | Customized tutorials for oily, dry, combination, and sensitive skin. | Viewers with specific skin concerns | Skin-type specific product sponsors |
Work-Appropriate Makeup | Professional makeup suitable for corporate environments. | Professional women and job seekers | Professional beauty sponsors, career platform affiliates |
Date Night Makeup | Romantic, enhanced look perfect for date occasions. | Dating viewers and romance-focused audience | Date-related sponsors, fragrance affiliates |
5-Minute Makeup Challenge | Complete look executed in just 5 minutes with tips. | Busy viewers seeking efficiency | Quick-application product sponsors |
Drugstore vs. High-End Tutorial | Same look using drugstore and luxury products for comparison. | Budget-conscious viewers and product researchers | Both drugstore and high-end affiliates |
Makeup for Glasses Wearers | Techniques specifically for those who wear glasses. | Glasses wearers seeking specialized tips | Eyewear sponsors, smudge-proof product affiliates |
Soft Glam Tutorial | Trendy soft glam look balancing natural and dramatic. | Trend-following beauty enthusiasts | Trending product sponsors, beauty box affiliates |
Implementation Tips
- 1Use consistent lighting and camera angles so viewers can see technique clearly.
- 2Talk through each step explaining why, not just what—education creates value.
- 3List all products used with timestamps in the description for easy shopping.
- 4Create before/after thumbnail comparisons for maximum click-through.
✨
Skincare Video Ideas
Skincare content has exploded on YouTube with viewers seeking routine advice, product reviews, and science-backed information.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
Morning Skincare Routine | Complete morning routine with product application and timing. | Skincare enthusiasts building routines | Skincare brand sponsors, SPF affiliates |
Nighttime Skincare Routine | PM routine with actives, treatments, and overnight products. | Serious skincare enthusiasts | Treatment product sponsors, pillow/sleep affiliates |
Skincare for [Specific Concern] | Targeted routine for acne, aging, hyperpigmentation, etc. | Viewers with specific skin concerns | Targeted treatment sponsors, dermatology affiliates |
Affordable Skincare Routine | Effective routine using only budget-friendly products. | Budget-conscious skincare seekers | Drugstore skincare sponsors, budget beauty affiliates |
How to Layer Skincare Products | Educational content on proper product layering order. | Skincare beginners and routine optimizers | Skincare sets sponsors, education platform affiliates |
Skincare Ingredients Explained | Deep dive into popular ingredients like retinol, vitamin C, niacinamide. | Ingredient-conscious consumers | Clean beauty sponsors, ingredient-focused affiliates |
Dermatologist-Approved Routine | Routine based on dermatologist recommendations. | Science-minded skincare enthusiasts | Medical skincare sponsors, teledermatology affiliates |
Skincare Mistakes to Avoid | Common skincare errors and how to correct them. | Skincare learners avoiding pitfalls | Correct product sponsors, skincare course affiliates |
Korean Skincare Routine | K-beauty routine with traditional steps and products. | K-beauty enthusiasts and Asian beauty curious | Korean beauty brand sponsors, K-beauty box affiliates |
30-Day Skincare Challenge | Document results of trying a new routine for 30 days. | Results-focused viewers and challenge enthusiasts | Challenge product sponsors, before/after affiliates |
Skincare for Men | Men's skincare basics and product recommendations. | Male viewers entering skincare | Men's grooming sponsors, masculine beauty affiliates |
At-Home Facial Tutorial | Spa-quality facial at home with techniques and products. | Self-care seekers and spa enthusiasts | Facial tool sponsors, spa product affiliates |
Skincare Tool Reviews | Testing and reviewing facial tools, devices, and gadgets. | Tech-curious beauty enthusiasts | Beauty device sponsors, tool affiliates |
Skincare on a Timer | Quick skincare routines for busy schedules. | Busy professionals and efficiency seekers | Quick-absorption product sponsors |
Body Skincare Routine | Full-body skincare beyond just face. | Body care enthusiasts | Body care sponsors, full routine affiliates |
Implementation Tips
- 1Partner with dermatologists or estheticians for credibility on skincare science.
- 2Show close-up skin texture before and after for proof of results.
- 3Include patch testing disclaimers and emphasize individual skin differences.
- 4Create seasonal skincare content—winter hydration, summer SPF, etc.
🛍️
Product Review & Testing Ideas
Product reviews drive purchase decisions and attract viewers actively shopping. Honest reviews build trust and authority in the beauty space.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
New Release First Impressions | Quick first impression of newly launched products. | Early adopters and product researchers | PR partnership priority, affiliate links |
Full Day Wear Test | Test product throughout the day with check-ins. | Viewers seeking real-world performance info | Longevity-focused product sponsors |
Viral Product Testing | Test trending/viral products for honest assessment. | Trend-curious viewers and impulse shoppers | Viral product affiliates, trending sponsors |
Sephora/Ulta Haul & Review | Beauty haul from major retailers with reviews. | Beauty shoppers and retail enthusiasts | Retailer partnerships, product affiliates |
Is It Worth the Hype? | Testing overhyped products for honest verdicts. | Skeptical consumers and research-focused shoppers | Alternative product sponsors, honest review credibility |
Dupe vs. Original Comparison | Compare affordable dupes to expensive originals. | Budget-conscious beauty lovers | Dupe brand sponsors, comparison affiliates |
Empties/Products I've Used Up | Review products you've completely finished. | Long-term review seekers | Repurchase affiliates, proven product sponsors |
Products I Regret Buying | Honest reviews of disappointing purchases. | Viewers seeking to avoid mistakes | Alternative recommendations, trust-building content |
Subscription Box Unboxing | Unbox and review beauty subscription boxes. | Subscription box curious viewers | Subscription box affiliates, featured product sponsors |
Blind Product Testing | Test products without knowing brands for unbiased opinions. | Brand-agnostic viewers seeking pure quality assessment | Independent testing credibility, blind winner sponsors |
Comparing Entire Product Lines | Compare similar products across multiple brands. | Serious shoppers making purchase decisions | Winner product affiliates, comparison sponsors |
Testing Celebrity Beauty Brands | Review makeup/skincare from celebrity-owned brands. | Celebrity followers and curious consumers | Celebrity brand PR, alternative affiliates |
Amazon Beauty Finds | Test and review Amazon beauty products and deals. | Amazon shoppers and deal seekers | Amazon affiliates, Amazon beauty sponsors |
Clean Beauty Product Reviews | Review products meeting clean beauty standards. | Ingredient-conscious consumers | Clean beauty sponsors, natural product affiliates |
Luxury vs. Drugstore Showdown | Head-to-head comparison across price points. | Value-seeking consumers | Both segment affiliates, comparison sponsors |
Implementation Tips
- 1Disclose PR products and sponsored content transparently—FTC compliance matters.
- 2Include both pros and cons in reviews for credibility.
- 3Show application and wear over time, not just out-of-package first impression.
- 4Organize reviews with timestamps for easy navigation to specific products.
🎨
Creative & Artistic Makeup Ideas
Creative makeup showcases artistry and attracts viewers seeking inspiration beyond everyday looks. This content often goes viral for its visual impact.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
Recreating Celebrity Looks | Transform into celebrities with makeup techniques. | Celebrity followers and transformation lovers | Transformation product sponsors, celebrity merchandise |
Halloween Makeup Tutorials | Creative costume and horror makeup for Halloween. | Halloween enthusiasts and costume seekers | SFX makeup sponsors, Halloween affiliates |
Editorial/High Fashion Makeup | Recreate runway and editorial makeup looks. | Fashion-forward viewers and MUA students | Fashion brand sponsors, MUA course affiliates |
Makeup Inspired by Art/Paintings | Create looks inspired by famous artworks. | Art lovers and creative makeup enthusiasts | Art supply crossover, museum partnerships |
Color Theory Makeup Tutorials | Apply color theory principles to makeup creation. | Technical makeup learners and artists | Color-focused product sponsors, education affiliates |
Special Effects Makeup | SFX makeup tutorials for wounds, burns, transformations. | SFX enthusiasts and cosplayers | SFX brand sponsors, costume affiliates |
Decade Makeup Looks | Recreate iconic makeup from 60s, 70s, 80s, etc. | Nostalgia lovers and history-curious viewers | Vintage-style sponsors, retro merchandise |
Movie Character Transformations | Transform into iconic movie characters. | Movie fans and cosplay community | Film merchandise affiliates, costume sponsors |
Anime/Cartoon Character Makeup | Transform into animated characters with makeup. | Anime fans and convention-goers | Anime merchandise, convention sponsors |
Optical Illusion Makeup | Create mind-bending illusions with makeup. | Viral content seekers and creative enthusiasts | Viral potential, creative product sponsors |
Monochromatic Makeup Looks | Complete looks using only one color family. | Color enthusiasts and aesthetic lovers | Color-specific product sponsors |
Makeup Based on Songs/Albums | Create looks inspired by music and album art. | Music fans and creative makeup lovers | Music merchandise affiliates, artist partnerships |
Fantasy/Mythical Creature Makeup | Transform into fairies, mermaids, dragons, etc. | Fantasy lovers and creative escapists | Fantasy product sponsors, costume affiliates |
Makeup Using Only Face Paint | Create looks using theatrical face paint. | Face painting enthusiasts and performers | Face paint brand sponsors, performance affiliates |
Zodiac Sign Makeup Series | Create unique looks for each zodiac sign. | Astrology enthusiasts and series lovers | Astrology merchandise, zodiac product sponsors |
Implementation Tips
- 1Plan creative looks in advance with reference images and inspiration boards.
- 2Invest in good lighting and camera quality—creative makeup is highly visual.
- 3Time creative looks around cultural moments (Halloween, awards shows, movie releases).
- 4Create series around themes for built-in content planning.
💫
Lifestyle & GRWM Content
Get Ready With Me and lifestyle content creates personal connection while showcasing beauty routines in relatable contexts.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
GRWM for Work/School | Get ready routine for typical workday or school. | Students and professionals seeking routine inspiration | Everyday beauty sponsors, productivity affiliates |
GRWM Date Night | Full getting ready process for a date. | Dating audience and romance-interested viewers | Date-related sponsors, fragrance affiliates |
GRWM Girls Night Out | Getting ready for a night out with friends. | Social viewers and nightlife enthusiasts | Night-out fashion sponsors, venue partnerships |
Chatty GRWM | Casual conversation while getting ready. | Viewers seeking parasocial connection | Lifestyle sponsors, talk-based engagement |
Wedding Guest GRWM | Get ready for attending a wedding. | Wedding guests seeking outfit inspiration | Formal wear sponsors, wedding season affiliates |
Travel GRWM | Getting ready routine while traveling. | Travelers and jet-setters | Travel beauty sponsors, luggage affiliates |
GRWM Photoshoot | Get ready for a professional photoshoot. | Photography enthusiasts and aspiring influencers | Photography sponsors, professional makeup affiliates |
Lazy Day GRWM | Minimal effort routine for chill days. | Relatable content seekers | Minimal beauty sponsors, comfort brands |
GRWM Special Event | Get ready for concerts, galas, or special occasions. | Event-goers and occasion dressers | Event-specific sponsors, formal wear affiliates |
GRWM Life Update | Combine getting ready with personal life updates. | Invested subscribers seeking personal content | Personal brand sponsors, update merchandise |
Spa Night GRWM | At-home spa and self-care evening routine. | Self-care enthusiasts | Spa product sponsors, relaxation affiliates |
Getting Ready for Filming | Show how you get ready for YouTube filming. | Aspiring creators and behind-scenes curious | Creator tool sponsors, production affiliates |
Seasonal GRWM | Season-specific getting ready routines. | Seasonal content enjoyers | Seasonal product sponsors, holiday affiliates |
GRWM With Partner/Friend | Get ready alongside someone else. | Relationship content fans | Partner product sponsors, couples affiliates |
Morning to Night Transformation | Full day routine from morning look to night look. | Routine lovers and transformation fans | Day-to-night product sponsors |
Implementation Tips
- 1Balance talking content with visual beauty content—GRWM shouldn't just be talking heads.
- 2Plan talking points in advance to keep conversation engaging.
- 3Include outfit selection and final look reveal for complete content.
- 4Time GRWM content around relatable events (back to school, holidays, seasons).
💅
Hair & Nails Content
Hair and nail content rounds out beauty channels and attracts viewers seeking complete beauty coverage beyond makeup and skincare.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
Hair Styling Tutorial | Step-by-step tutorials for various hairstyles. | Viewers seeking hairstyle inspiration | Hair tool sponsors, styling product affiliates |
Hair Care Routine | Complete hair care routine with products and techniques. | Hair health seekers | Hair care brand sponsors, treatment affiliates |
Hair Transformation/Color | Document hair color or major style changes. | Transformation lovers and color-curious viewers | Hair color sponsors, salon partnerships |
At-Home Hair Treatments | DIY hair masks and treatment tutorials. | DIY beauty enthusiasts | DIY product sponsors, treatment affiliates |
Nail Art Tutorial | Creative nail art designs with step-by-step instructions. | Nail art enthusiasts and DIY manicure lovers | Nail polish sponsors, nail tool affiliates |
At-Home Manicure/Pedicure | Complete salon-quality nail care at home. | DIY nail care seekers | Nail care brand sponsors, DIY kit affiliates |
Press-On Nails Review/Tutorial | Review and application of press-on nail systems. | Quick nail solution seekers | Press-on nail sponsors, quick beauty affiliates |
Hair Growth Journey | Document and share hair growth progress and tips. | Hair growth focused viewers | Hair growth product sponsors, supplement affiliates |
Heatless Hairstyles | Hairstyles achieved without heat damage. | Hair health conscious viewers | Heatless tool sponsors, protective product affiliates |
Quick Hairstyles for Busy Days | Fast hairstyles for time-pressed mornings. | Busy professionals and students | Quick styling product sponsors |
Wig/Hair Extension Reviews | Review and style wigs and extensions. | Wig wearers and extension curious | Wig brand sponsors, extension affiliates |
Curly/Natural Hair Routine | Specialized routine for curly and natural hair textures. | Curly-haired viewers | Curly hair product sponsors, texture-specific affiliates |
Nail Polish Collection/Organization | Show and organize nail polish collection. | Collectors and organization lovers | Storage sponsors, polish brand features |
Salon vs. DIY Comparison | Compare professional salon results to at-home attempts. | Cost-conscious beauty viewers | DIY kit sponsors, salon coupon affiliates |
Hair/Nail Fails & Fixes | Show mistakes and how to correct them. | Viewers seeking relatable content and solutions | Fix-it product sponsors, rescue affiliates |
Implementation Tips
- 1Show close-up angles for technical hair and nail work.
- 2Include realistic time frames—don't speed up tutorials too much.
- 3Address different hair types and nail conditions for inclusive content.
- 4Partner with hair/nail professionals for credibility on technical content.
Growth Strategies for Success
Content Optimization
Before/After Thumbnails
Create dramatic before/after split thumbnails showing transformations
Increase CTR by 35-50% with transformation imagery
Product List Optimization
Include complete product lists with affiliate links in descriptions
Generate 20-30% of revenue from affiliate commissions
Trending Product Timing
Create content on trending products within 48 hours of launch
Capture early search traffic for new releases
Audience Growth
Beauty Community Engagement
Actively participate in beauty subreddits and forums
Drive 15-25% of subscribers from community referrals
Short-Form Tutorials
Create quick tips and tutorials for TikTok, Reels, and Shorts
Build 40%+ of audience from short-form platforms
Creator Collaborations
Collaborate with other beauty creators for cross-promotion
Gain 2,000-10,000 subscribers per collaboration
Monetization
Brand Ambassador Programs
Secure ongoing brand ambassador relationships with beauty brands
Earn $2,000-20,000 monthly from brand partnerships
Affiliate Link Strategy
Use affiliate links for all products mentioned in content
Generate $500-5,000 monthly in affiliate commissions
Beauty Box/Product Launches
Create own product line or curated beauty boxes
Build independent revenue stream beyond sponsorships
4-Week Action Plan
Week 1
12-15 hours
Foundation Setup
- Define your beauty niche focus (makeup, skincare, or blend)
- Set up proper lighting for beauty content (ring light recommended)
- Plan first 10 video topics based on your expertise
- Study successful beauty creators for inspiration and gaps
- Create channel branding with beauty-focused aesthetics
Week 2
18-22 hours
Content Creation
- Film first 2-3 videos with clear technique demonstrations
- Edit with close-up angles and product shots
- Create before/after thumbnail comparisons
- Write product-rich descriptions with affiliate links
- Set up product organization system for efficient filming
Week 3
15-18 hours
Launch & Engage
- Publish first video and share in beauty communities
- Create short-form clips for TikTok and Instagram Reels
- Respond to all comments and product questions
- Engage with other beauty creators and build relationships
- Document audience preferences for future content
Week 4
10-12 hours
Grow & Monetize
- Analyze which content types performed best
- Reach out to beauty brands for PR list inclusion
- Set up affiliate accounts (Amazon, RewardStyle, etc.)
- Plan content calendar around product launches and seasons
- Create a sustainable filming and posting schedule
Need More Ideas?
Generate unlimited beauty video ideas tailored to your style. Our AI-powered Video Ideas Generator creates unlimited unique ideas tailored to your specific niche and style.
Instant Generation
Unlimited Use
100% Free