100+ Tech YouTube Title Ideas That Drive Engagement
Proven title formulas for tech creators—from unboxings to deep-dive reviews. Each title includes tech audience psychology insights.
Tech audiences are discerning—they want information, honest opinions, and insights they can't get elsewhere. Your title needs to promise value while standing out among thousands of similar reviews. The best tech titles balance specificity with curiosity: they hint at verdicts without spoiling them, promise comparisons that matter, and tap into the excitement of new technology. Whether you're reviewing the latest smartphone, building custom PCs, or explaining complex software, these 100+ title templates are optimized for tech viewers. We've studied the patterns behind viral tech content to identify what drives clicks in this competitive niche. Use these formulas to turn your expertise into views.
Product Review Titles
Titles for in-depth gadget reviews, honest opinions, and final verdicts. These formulas build trust while creating curiosity about your conclusions.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
[Product] Review: The Truth After [Time Period] | Long-term review format that promises honest insights beyond first impressions hype | Buyers wanting real-world usage data before purchasing | High affiliate conversion from informed buyers ready to purchase |
I Was WRONG About [Product] - Here's Why | Admission-based title that shows intellectual honesty and updated perspective | Skeptics and those who dismissed the product initially | Strong engagement from controversy, affiliate links for changed recommendations |
[Product]: [Number] Things Nobody Tells You | Insider knowledge format promising secrets other reviewers miss | Detail-oriented buyers researching thoroughly before purchase | Accessory and alternative product affiliate opportunities |
Is [Product] Worth $[Price]? Honest Review | Value-focused title addressing the primary purchase concern directly | Price-conscious consumers evaluating value proposition | Affiliate links with price comparisons and deal alerts |
[Product] - The Good, The Bad, and The Ugly | Classic balanced review format promising comprehensive honest assessment | Viewers seeking unbiased reviews with pros and cons | Trust-based affiliate conversions from balanced perspective |
Why I'm Returning the [Product] (After [Time]) | Negative review format with high curiosity about deal-breaking issues | Potential buyers wanting to know hidden problems | Alternative product recommendations and affiliate links |
[Product] Review: Should You ACTUALLY Buy It? | Direct purchase advice format cutting through marketing hype | Buyers at final decision stage seeking validation | Direct purchase affiliate links for immediate conversion |
The Problem With [Product] That No One Mentions | Expose-style title promising insider information on hidden flaws | Cautious buyers and existing owners validating concerns | Solution products, accessories, or alternative recommendations |
[Product] After [Number] Months - Still Worth It? | Follow-up review format showing long-term durability and satisfaction | Buyers concerned about longevity and lasting value | Evergreen affiliate content with updated purchase links |
I Tested [Product] for [Number] Days - Here's My Verdict | Extended testing format demonstrating thorough evaluation process | Research-heavy buyers wanting comprehensive testing data | Premium affiliate programs for thoroughly vetted products |
[Product]: Everything You Need to Know Before Buying | Comprehensive guide format positioning as ultimate buying resource | First-time buyers in the category needing education | Multiple affiliate links throughout comprehensive coverage |
Don't Buy [Product] Until You Watch This | Warning-style title creating urgency to watch before purchasing | Impulse buyers who can still be influenced | Either product affiliate or alternative recommendations |
[Product] Brutally Honest Review - No Sponsorship | Independence-focused title building trust through transparency | Cynical viewers suspicious of paid reviews | Affiliate links positioned as unbiased recommendations |
What [Brand] Won't Tell You About [Product] | Expose format promising information hidden by manufacturer | Skeptical consumers distrustful of corporate marketing | High engagement driving ad revenue and trust-based affiliates |
[Product] Review From a [Profession/Use Case] Perspective | Niche-focused title targeting specific professional applications | Professionals evaluating products for specific workflows | Professional tool affiliates and B2B opportunities |
- 1Include specific time periods in review titles (30 days, 6 months, 1 year)—specificity increases CTR by 15-25% compared to generic "long-term review" claims.
- 2Use price points in titles for premium products ($1000+)—addressing cost directly captures high-intent buyers with 2-3x better conversion rates.
- 3Add "Honest" or "Brutally Honest" sparingly—overuse reduces impact, but first use on a channel typically sees 20%+ CTR boost.
- 4Test negative-leaning vs positive-leaning titles—negative hooks ("Why I'm Returning") often outperform positive by 30-50% in CTR but require genuine criticism.
Unboxing & First Impressions Titles
Titles for unboxing videos, first looks, and initial hands-on content. These formulas capture launch excitement while promising exclusive early access.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
[Product] Unboxing - First Impressions Were NOT What I Expected | Surprise-focused title creating curiosity about unexpected reactions | Early adopters following launch coverage closely | Pre-order and day-one affiliate links at peak demand |
I Got the [Product] Early - Unboxing & First Look | Exclusivity format emphasizing early access to drive urgency | Tech enthusiasts seeking earliest possible information | Premium positioning for launch-day affiliate commissions |
[Product] Just Arrived! Live Unboxing Reaction | Authenticity-focused title promising genuine first reactions | Viewers wanting to share unboxing excitement vicariously | Real-time engagement driving algorithm favor and ad revenue |
Unboxing Every [Product Line] - Which One Should You Buy? | Comprehensive unboxing covering multiple variants with buying guidance | Buyers confused by multiple model options | Multiple affiliate links for each variant covered |
This is Why Everyone's Excited About [Product] - Unboxing | Hype-explanation format for viewers wanting to understand buzz | Curious viewers who've heard about product but don't understand appeal | Converting casual interest into informed purchases |
[Product] Unboxing: Is It as Premium as They Say? | Quality-verification title testing marketing claims about build quality | Buyers valuing premium materials and packaging experience | Premium product affiliate programs with higher commissions |
I Waited [Time] for This - [Product] Unboxing | Anticipation-focused title sharing excitement after long wait | Others who pre-ordered and are waiting for delivery | Accessory recommendations for incoming devices |
First Look: [Product] Hands-On Before Anyone Else | Exclusivity claim promising information ahead of competitors | Information-hungry early adopters and tech journalists | High-traffic period driving premium ad revenue |
[Product] vs Old [Product]: Unboxing Side by Side | Comparison unboxing showing generational improvements visually | Upgraders wanting to see tangible differences | Affiliate links for both new purchases and trade-in programs |
Unboxing the $[Price] [Product] - Worth the Premium? | Price-focused unboxing questioning whether cost matches quality | Value-conscious buyers considering premium options | Comparison shopping affiliates and alternative recommendations |
My First [Brand] Product Ever - [Product] Unboxing | Ecosystem-newcomer perspective offering fresh eyes review | Others considering switching ecosystems or brands | Ecosystem starter kit and accessory affiliate bundles |
[Product] Limited Edition Unboxing - Only [Number] Made! | Scarcity-focused title for rare or collector items | Collectors and enthusiasts interested in rare items | Collector marketplaces and resale platform affiliates |
Unboxing Gone Wrong? [Product] Arrived Damaged | Problem-focused title showing real shipping and QC issues | Buyers concerned about shipping and build quality | Warranty and insurance affiliate programs |
What's ACTUALLY in the [Product] Box? Full Unboxing | Contents-focused title for buyers wondering about included accessories | Practical buyers planning what additional purchases needed | Missing accessory affiliate recommendations (cases, chargers) |
[Product] Unboxing + Setup: Ready to Use in [Time] | Practical unboxing extending through complete setup process | Buyers wanting to understand full out-of-box experience | Setup accessory and app subscription affiliates |
- 1Publish unboxing content within 24-48 hours of product availability—first-week views typically represent 60-80% of total lifetime views for unboxing content.
- 2Include emotional words (excited, shocked, impressed)—emotional language increases CTR by 18% for unboxing content specifically.
- 3Add "Early" or "First" when you have legitimate early access—but never falsely claim exclusivity as it damages long-term credibility.
- 4Consider "ASMR" or "Satisfying" variants—unboxing ASMR content reaches different audiences and can double total views with minimal extra work.
Comparison & Versus Titles
Titles for versus videos, head-to-head comparisons, and "which should you buy" content. These formulas capture buyers at decision point with high purchase intent.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
[Product A] vs [Product B]: The HONEST Comparison | Classic versus format with honesty emphasis for trust building | Buyers torn between two specific competing options | Dual affiliate links with whichever product is recommended |
I Tested [Product A] and [Product B] for [Time] - Clear Winner | Extended testing format promising definitive recommendation | Research-heavy buyers wanting thorough comparison data | Winning product affiliate with strong conversion rate |
[Product A] vs [Product B]: Which Should YOU Buy in [Year]? | Personalized decision-focused title with current year for freshness | Buyers seeking current, up-to-date purchase advice | Evergreen comparison with annual title updates |
Why I Switched From [Product A] to [Product B] | Personal journey format explaining ecosystem or product change | Current Product A users considering switching | New product affiliate plus migration service recommendations |
[Cheap Product] vs [Expensive Product]: Is Premium Worth It? | Value comparison questioning whether price premium is justified | Budget-conscious buyers considering splurging | Both price point affiliates covering different buyer decisions |
The BEST [Product Category] in [Year]: [Number] Compared | Ultimate roundup promising comprehensive category comparison | New category buyers wanting overview before deep research | Multiple affiliate links throughout with tiered recommendations |
[Brand A] vs [Brand B]: Which Ecosystem Wins? | Ecosystem-level comparison for buyers choosing long-term platforms | Buyers making platform-level decisions (Apple vs Android, etc) | Ecosystem starter bundles and accessory affiliates |
Don't Buy [Product] Before Watching This Comparison | Warning-style comparison creating urgency to compare before purchasing | Buyers who've already decided but haven't purchased yet | Recommended alternative affiliate with urgent CTA |
[Product A] vs [Product B]: [Number] Key Differences Explained | Feature-focused comparison with specific number promising thoroughness | Detail-oriented buyers wanting feature-by-feature breakdown | Use-case specific affiliate recommendations |
Budget vs Premium [Category]: Real World Test Results | Data-driven comparison showing actual performance differences | Analytical buyers wanting objective measurements | Both budget and premium affiliates based on viewer needs |
I Used BOTH for [Time] - Here's What I Actually Recommend | Extended dual-use format showing genuine long-term experience | Buyers wanting real-world usage comparison, not spec sheets | Strong conversion from trust-based recommendation |
[Product A] vs [Product B]: The Winner Surprised Me | Surprise outcome format creating curiosity about unexpected results | Viewers with preconceptions about which should win | Underdog product affiliate often converts better due to story |
Which [Product] is ACTUALLY Best? [Year] Comparison | Myth-busting comparison questioning popular assumptions | Viewers who've heard conflicting recommendations | Verified "best" product affiliate with strong authority |
[Product A] vs [Product B] for [Specific Use Case] | Use-case specific comparison for niche applications | Users with specific needs (gaming, video editing, etc) | Targeted affiliate for specific professional audience |
Stop Wasting Money: [Product] vs [Product] Ultimate Guide | Value-protection format promising to prevent buyer's remorse | Careful buyers wanting to avoid expensive mistakes | Best value recommendation affiliate with money-saving angle |
- 1Include both product names in title for SEO—comparison videos rank for both product names, capturing traffic from both user bases.
- 2Add current year to evergreen comparisons—"2026" in title captures searchers wanting current advice and improves CTR by 12-20%.
- 3Promise a clear winner when possible—"Clear Winner" or "The Winner" in titles increases CTR by 25% over neutral comparisons.
- 4Use "vs" not "versus" spelled out—"vs" is universally recognized and saves valuable title character space.
Tutorial & How-To Titles
Titles for tech tutorials, setup guides, tips and tricks, and educational content. These formulas promise problem-solving and skill development.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
[Product] Tips and Tricks You NEED to Know | Essential knowledge format promising must-know information | New product owners wanting to maximize their device | Accessory and app affiliates for recommended additions |
How to Set Up [Product] the RIGHT Way (Complete Guide) | Comprehensive setup guide positioning as definitive resource | New owners intimidated by setup process | Setup accessories and subscription service affiliates |
[Number] Hidden Features in [Product] Most People Miss | Secret knowledge format promising insider information | Existing owners wanting to discover more capabilities | Feature-enabling accessory and app recommendations |
Stop Making This Mistake With Your [Product]! | Error-correction format addressing common user mistakes | Users potentially damaging or underutilizing devices | Protective accessories and proper usage tool affiliates |
[Product] Tutorial: Beginner to Pro in [Time] | Skill progression format promising rapid competency development | New users wanting to quickly master their device | Course upsells and advanced accessory recommendations |
How to Fix [Common Problem] on [Product] (Easy Solution) | Problem-solving format promising simple fixes to frustrations | Users experiencing specific issues seeking solutions | Repair tools, replacement parts, or upgrade affiliates |
[Product] Settings You Should Change IMMEDIATELY | Urgency-focused settings guide promising important optimizations | New owners who haven't customized default settings | Privacy tools, security apps, and optimization software |
The BEST Way to [Task] on [Product] in [Year] | Optimal method format with current year for relevance | Users wanting most efficient current techniques | Tool and app affiliates for recommended methods |
[Product] Features You're NOT Using (But Should Be) | Underutilization format highlighting overlooked capabilities | Users who feel they're not getting full value from device | Feature-enabling accessories and companion apps |
Complete [Product] Guide: Everything Explained | Ultimate guide format positioning as single comprehensive resource | Users wanting one definitive reference for their device | Multiple affiliate opportunities throughout comprehensive content |
How I Use [Product] for [Specific Workflow/Task] | Personal workflow format sharing professional techniques | Users with similar needs seeking workflow inspiration | Workflow tool stack and productivity app affiliates |
[Number] Things to Do FIRST When You Get [Product] | Onboarding checklist format for new device owners | People who just purchased or are about to receive device | Day-one accessory and setup service affiliates |
[Product] Keyboard Shortcuts That Save Hours | Efficiency-focused format promising significant time savings | Power users and productivity-focused professionals | Productivity software and peripheral affiliates |
Why Your [Product] is Slow (And How to Fix It) | Diagnosis and solution format for common performance issues | Users frustrated with device performance degradation | Upgrade components, optimization tools, or replacement devices |
[Product] Customization: Make It TRULY Yours | Personalization format for users wanting unique setups | Users bored with default experience seeking personality | Customization accessories, skins, cases, and themes |
- 1Use numbers in tutorial titles when possible—"10 Tips" performs 36% better than "Tips" alone according to YouTube analytics studies.
- 2Include outcome promises—"Save Hours" or "In 10 Minutes" gives viewers clear expectation of value received.
- 3Add "Easy" or "Simple" for beginner content—reduces intimidation and increases CTR from newer users by 20%+.
- 4Create timestamps and chapters—tutorials with chapters have 40% better retention and rank higher in search results.
Tech News & Announcement Titles
Titles for breaking news, leaks, rumors, announcements, and release coverage. These formulas capture time-sensitive interest with urgency and exclusivity.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
[Product] Just Got ANNOUNCED - Everything You Need to Know | Breaking news format for launch announcements with comprehensive coverage | Tech enthusiasts following product launches closely | Pre-order affiliate links during high-intent period |
HUGE [Brand/Product] Leak: This Changes Everything | Excitement-driven leak format promising significant revelations | Rumor followers and early adopters planning purchases | Current-gen product affiliates for those who can't wait |
[Brand] Just Did Something CRAZY - My Reaction | Reaction format for surprising company moves or announcements | Brand followers and tech news consumers | High engagement driving ad revenue on trending topics |
Why [Product/Feature] is a BIG Deal (Explained) | Explanation format helping viewers understand significance | Casual tech followers needing context for news | Educational positioning for long-term subscriber growth |
[Product] Release Date CONFIRMED: Here's When | Confirmation format for highly anticipated release timing | Buyers planning purchases around availability | Pre-order and notification list affiliates |
Breaking: [Brand] Announces [Product] - First Details | Breaking news format for immediate announcement coverage | News-hungry tech followers wanting fastest updates | Traffic surge driving premium ad revenue |
[Product] Price REVEALED - Is It Worth It? | Pricing reveal format with immediate value assessment | Budget-conscious buyers evaluating new releases | Competing product affiliates if price disappoints |
The Future of [Technology/Product Category] is Here | Milestone format for revolutionary product announcements | Technology enthusiasts interested in innovation | First-mover advantage on new category affiliates |
[Brand] Event Recap: Every Announcement in [Time] | Efficient summary format for viewers who missed live events | Busy professionals wanting condensed event coverage | Multiple product affiliate links from event lineup |
LEAKED: [Product] Specs and Features Revealed | Leak compilation format aggregating rumored specifications | Spec-focused enthusiasts evaluating upcoming products | Current-gen recommendation for those not waiting |
[Brand] Just KILLED [Product/Feature] - What Now? | Discontinuation format covering product or feature end-of-life | Affected users and those considering now-dead products | Alternative product and migration service affiliates |
This [Product] Rumor Would Be INSANE If True | Speculation format discussing exciting unconfirmed features | Enthusiasts who enjoy speculation and possibility discussions | Engagement-driven ad revenue, pre-announcement anticipation |
[Number] Things We Just Learned About [Product] | Information summary format for evolving news stories | Viewers wanting quick catch-up on developing stories | Multiple news updates building subscriber loyalty |
[Product] is Coming SOONER Than Expected | Accelerated timeline format for earlier-than-rumored releases | Anticipating buyers excited about reduced wait time | Urgency-driven pre-order and current-gen affiliates |
Why [Brand]'s New Strategy is BRILLIANT (or Terrible) | Analysis format offering perspective on company decisions | Industry watchers and business-minded tech followers | Thought leadership positioning for premium sponsorships |
- 1Publish news content within 2-4 hours of announcements—first-mover advantage is crucial, with early videos capturing 70%+ of search traffic.
- 2Use "BREAKING" and "JUST ANNOUNCED" sparingly—reserve for genuinely significant news to maintain credibility and impact.
- 3Include reaction and analysis, not just facts—pure news aggregation is beaten by news outlets; your unique perspective adds value.
- 4Create evergreen follow-up content—news videos have short lifespans, but "Everything We Know" compilations have longer tails.
Build & Setup Tour Titles
Titles for PC builds, desk setups, smart home tours, and tech collection showcases. These formulas appeal to enthusiasts seeking inspiration and build guidance.
| Idea | Description | Target Audience | Monetization |
|---|---|---|---|
Building My DREAM $[Price] Gaming PC | Aspiration-focused build format with specific budget for relevance | PC builders planning similar budget builds | Component affiliate links with exact parts list |
Ultimate Desk Setup Tour [Year] - [Theme/Style] | Annual setup tour format showcasing evolved workspace | Desk setup enthusiasts seeking inspiration | Desk, chair, and accessory affiliate compilation |
My $[Price] Smart Home Setup: Full Tour | Smart home showcase with total investment context | Smart home beginners planning their ecosystem | Smart device ecosystem affiliate bundles |
[Number] Budget PC Builds for Every Price Point | Tiered build guide covering multiple budget levels | PC builders at various budget levels | Multiple component affiliate links across price tiers |
Transforming My Setup: Before & After | Transformation format showing dramatic improvement journey | Viewers with messy setups seeking motivation | Upgrade and organization product affiliates |
The BEST Gaming Setup You Can Build for $[Price] | Optimized build format promising best value at specific budget | Budget-conscious gamers maximizing value | Curated best-value component affiliates |
Every Piece of Tech in My Setup (and Why) | Comprehensive gear explanation with reasoning | Viewers wanting detailed justification for choices | Complete gear list affiliate compilation |
Building a $[Price] PC That DESTROYS $[Higher Price] Builds | Value-focused build claiming superior performance per dollar | Value-seekers wanting maximum bang for buck | Underrated component affiliates with strong value |
Small Space Setup: Maximum Tech, Minimum Footprint | Space-constrained setup for apartment or small room dwellers | Urban dwellers and students with limited space | Compact and space-saving tech affiliates |
Pro Gamer/Creator Setup Tour: What the Pros Use | Professional-level setup showcasing high-end configurations | Aspiring pros and enthusiasts seeking elite gear | Premium equipment and sponsorship opportunities |
Setup Upgrade: [Specific Component] Made HUGE Difference | Single upgrade focus showing impactful improvements | Viewers considering specific upgrade investments | Featured upgrade component affiliate |
Cable Management: Clean Setup in [Time] | Organization-focused guide with time efficiency promise | Users with cable chaos seeking clean aesthetics | Cable management product affiliates |
Building a PC for My [Family Member]: Full Build Guide | Relatable build-for-others format with emotional hook | Viewers building PCs for others or considering gifts | Gift-appropriate component and complete build affiliates |
My Tech Collection [Year]: Everything I Own | Collection showcase format displaying accumulated tech | Tech collectors and gear enthusiasts | Various product affiliates throughout collection |
First PC Build EVER: Complete Beginner Guide | Beginner-focused format reducing intimidation for new builders | First-time PC builders with zero experience | Beginner-friendly component and tool kit affiliates |
- 1Include exact prices in build titles—specific budgets ($800, $1500, $3000) attract viewers with matching budgets, improving relevance.
- 2Create companion blog posts with full parts lists—written content improves SEO and provides easy reference, driving 30%+ more affiliate clicks.
- 3Update setup tours annually—returning viewers love seeing evolution, and annual content captures "2026 setup" searches.
- 4Show the messy before shots—transformation content with dramatic befores achieves 40% higher engagement than polished-only showcases.
Growth Strategies for Success
Front-Load Keywords in Titles
Place your primary keyword within the first 40-50 characters to ensure visibility in search results and suggested videos truncation
Improve search ranking by 15-25% and capture more clicks when titles are truncated in mobile suggested videos
A/B Test Thumbnail and Title Combinations
Use YouTube's built-in A/B testing feature to test 2-3 title variations paired with different thumbnail styles
Identify winning combinations that can increase CTR by 20-50% compared to initial assumptions
Balance Clickbait with Value Delivery
Create curiosity-driven titles that you can genuinely deliver on—overpromising leads to low retention and algorithm penalties
Achieve sustainable 5-8% CTR while maintaining 50%+ average view duration for algorithm favor
Capitalize on Launch Windows
Prepare title templates in advance for major product launches, publishing within hours of announcements with optimized titles
Capture 5-10x normal traffic during launch periods when search volume spikes dramatically
Create Title-Driven Series
Develop recognizable title formats for recurring content (Weekly Tech News, Monthly Setup Tours, Versus Fridays)
Build viewer anticipation and recognition, increasing return viewer rate by 25-35%
Target Adjacent Keywords
Create titles targeting related searches that competitors miss (professional use cases, specific workflows, regional availability)
Capture underserved search traffic with 3-5x lower competition and higher conversion rates
Optimize Titles for Commercial Intent
Include purchase-intent phrases (Best, vs, Which to Buy, Worth It) that attract viewers ready to make buying decisions
Increase affiliate conversion rates by 2-3x compared to informational content titles
Create Evergreen Title Structures
Design titles that remain relevant with annual year updates—"Best Laptops [Year]" captures searches year after year
Build compounding traffic with videos that generate affiliate income for 2-5 years with minor updates
Premium Audience Title Targeting
Craft titles appealing to high-value demographics (professionals, enterprise buyers, creators) for higher CPM and conversion
Achieve $15-30 CPM (vs $5-10 average) by attracting viewers with higher purchasing power
4-Week Action Plan
- Analyze your last 20 videos: identify which titles performed best by CTR and which underperformed
- Research 10 successful competitors: document their highest-performing title patterns and formulas
- Create a title swipe file with 50+ proven tech title templates organized by content type
- Identify your top 5 keyword targets using TubeBuddy, VidIQ, or YouTube search suggestions
- Review YouTube Analytics impressions data to understand where your titles appear most
- Create 3-5 title templates for each content type you produce (reviews, tutorials, news, etc.)
- Develop a title testing checklist: keyword placement, character count, curiosity element, clarity
- Write 5 alternative titles for each of your next 3 planned videos for A/B testing
- Build a spreadsheet tracking title formulas, their CTR performance, and content types
- Practice writing titles with specific character counts (50, 60, 70 chars) to fit different placements
- Publish 2-3 videos using your new title formulas with planned A/B test variants
- Update 5 older underperforming videos with optimized titles (track before/after CTR)
- Enable YouTube A/B testing on your new uploads if available in your region
- Create title templates specifically for trending topics and product launches
- Test emotional vs. informational titles on similar content to measure difference
- Review CTR data from Week 3 tests: identify winning patterns and eliminate losers
- Document your top 10 best-performing title formulas with specific CTR data
- Create a quarterly title review schedule to continuously optimize based on performance
- Build a "title launch checklist" for consistent application of best practices
- Set CTR improvement goals for next month based on learnings (target 15-25% improvement)
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