Social Blade vs NoxInfluencer: Stats Tracking vs Influencer Analytics
Simple stats lookup or full influencer marketing platform?
Social Blade and NoxInfluencer both provide YouTube analytics, but they approach the problem from different angles. Social Blade is the OG stats tracker — a simple, free tool for looking up any channel's subscriber count, view history, and estimated earnings. NoxInfluencer goes further, combining channel analytics with influencer marketing tools, discovery features, and collaboration management. The question comes down to what you need: Are you a creator wanting to track competitors for free? Social Blade. Are you a brand looking to find and vet influencers, or a creator wanting to connect with sponsors? NoxInfluencer offers more. We've tested both platforms and gathered real user feedback to help you choose the right analytics solution.
Choose Social Blade if you:
- Want free stats without signing up
- Need quick channel lookups
- Prefer a simple, no-frills interface
- Just need basic growth tracking
Choose NoxInfluencer if you:
- Looking for influencer discovery and vetting
- Want to find sponsors or brand deals
- Need deeper channel analytics and insights
- Planning influencer marketing campaigns
Use Social Blade for quick, free stats lookups on any channel. Choose NoxInfluencer if you need influencer marketing features, deeper analytics, or brand collaboration tools. Creators wanting sponsorships especially benefit from NoxInfluencer.
Tool Overview
Best For
- • Tracking any channel's statistics over time
- • Comparing creators and benchmarking growth
- • Estimating YouTube earnings
- • Multi-platform analytics (YouTube, Twitch, Instagram, TikTok)
Not Ideal For
- • Video optimization and SEO
- • Influencer discovery and outreach
- • Brand deal management
Free comprehensive stats tracking across multiple platforms
No influencer marketing or discovery features
Best For
- • Influencer discovery and vetting
- • YouTube channel analytics and competitor research
- • Brand-creator collaboration
- • Multi-platform influencer data (YouTube, TikTok, Instagram)
Not Ideal For
- • Simple channel stats lookup without account
- • Users who just want basic free analytics
Combined analytics with influencer marketing and discovery tools
Best features require sign-up; heavier interface than simple stats tools
Feature Comparison
Social Blade shows subscriber counts, video counts, view history, and growth projections. Great for quick lookups, but limited depth.
NoxInfluencer provides comprehensive analytics including audience demographics, engagement rates, video performance trends, and niche analysis.
NoxInfluencer offers deeper analytics with audience insights. Social Blade keeps it simple.
Social Blade tracks YouTube, Twitch, Instagram, Twitter, TikTok, Dailymotion, Mixer, and more — unmatched platform coverage.
NoxInfluencer covers YouTube, TikTok, and Instagram. Strong on the major platforms but less coverage than Social Blade.
Social Blade wins with broader platform coverage, though NoxInfluencer covers the major three well.
Social Blade's estimated earnings feature is famous, showing potential revenue ranges based on views and CPM estimates.
NoxInfluencer also provides earnings estimates with additional context about niche CPM rates and sponsored content value.
Both offer earnings estimates. NoxInfluencer adds sponsor value context; Social Blade is simpler.
Social Blade lets you search channels but has no discovery or filtering tools for finding influencers in specific niches.
NoxInfluencer excels here with powerful influencer discovery, filtering by niche, location, engagement rate, subscriber count, and more.
NoxInfluencer dominates influencer discovery. Social Blade doesn't have this feature.
Social Blade lets you compare channels side-by-side and track growth trends over time. Simple but effective.
NoxInfluencer offers competitor comparison with additional insights like content strategy analysis and audience overlap.
Both offer solid competitor tracking. NoxInfluencer goes deeper; Social Blade keeps it simple.
Social Blade is purely an analytics tool — no collaboration or marketing features.
NoxInfluencer includes influencer marketing tools, brand-creator matching, and campaign management features.
NoxInfluencer is built for influencer marketing. Social Blade focuses only on stats.
Social Blade's core features are completely free with no signup required. Premium is just for ads removal and API access.
NoxInfluencer offers free features but requires registration. Best features need a free account, some are premium.
Social Blade wins for no-signup-needed free access. NoxInfluencer requires registration.
Social Blade's Top Lists and real-time subscriber counters are iconic. Track the biggest channels and fastest growers.
NoxInfluencer provides channel rankings with additional context on niche performance and trending creators.
Social Blade's real-time sub counters and top lists are famous and well-executed.
Pricing Comparison
- Full statistics access
- Historical data
- Channel comparisons
- Earnings estimates
$3.33/mo billed annually
- Remove ads
- Track 5 favorites per platform
- Basic API access
$8.33/mo billed annually
- Everything in Bronze
- Extended API access
- Priority support
- Basic channel analytics
- Limited influencer search
- Earnings estimates
- Channel comparison
$79/mo billed annually
- Unlimited influencer search
- Advanced analytics
- Export data
- Campaign tracking
- Custom solutions
- API access
- Dedicated support
- Multi-user access
Social Blade is the clear winner for budget-conscious users — it's free for 95% of use cases. NoxInfluencer's paid tiers ($99/month) are aimed at agencies and brands running influencer campaigns. For creators, the free tiers of both tools work well.
Use Social Blade if you just need stats tracking. Use NoxInfluencer's free tier for influencer discovery. Only pay for NoxInfluencer if you're running influencer marketing campaigns.
What Users Say
Social Blade Reviews
“Social Blade is my first stop whenever I want to check out a channel. Quick, free, and gives me everything I need in seconds.”
“Been using Social Blade for years to track my growth and competitors. The historical data is invaluable for seeing trends.”
“The earnings estimates are wildly inaccurate. Don't plan your finances around them. Otherwise it's a great free tool.”
NoxInfluencer Reviews
“NoxInfluencer helped me find sponsorship opportunities I never knew existed. The influencer database is incredibly detailed.”
“As a marketing agency, NoxInfluencer saves us hours vetting influencers. The audience demographics and fake follower detection are essential.”
“The free tier is quite limited. Had to sign up just to see basic stats. The premium pricing is too high for individual creators.”
Social Blade users love the simplicity and free access. NoxInfluencer users appreciate the influencer marketing features but note the premium pricing is best suited for agencies rather than individual creators.
Pros & Cons Summary
Pros
- Completely free for most features
- No signup required for basic lookups
- Widest platform coverage
- Simple, fast interface
- Famous real-time subscriber counts
Cons
- No influencer marketing features
- Limited analytics depth
- Earnings estimates can be inaccurate
- No collaboration tools
Pros
- Comprehensive influencer database
- Audience demographics and insights
- Brand-creator collaboration tools
- Detailed channel analytics
- Influencer discovery and vetting
Cons
- Requires registration for most features
- Premium pricing aimed at agencies
- Interface can feel overwhelming
- Fewer platforms than Social Blade
Social Blade tracks stats. NoxInfluencer focuses on influencer marketing. But what if you want competitor insights that help you create better content?
OutlierKit focuses on what matters most for creators: understanding why competitor videos succeed. Instead of influencer marketing features you may not need, OutlierKit gives you actionable competitor intelligence to improve your own content strategy.
Viral Video Detection
Automatically spot outlier videos in your niche before they peak.
Competitor Content Analysis
Understand what makes successful videos work — topics, titles, thumbnails.
Creator-Focused Design
Built for creators, not marketing agencies. Simple interface, actionable insights.
Need basic YouTube tools without platform subscriptions? Our free tools can help:
Final Verdict
Social Blade is the better choice for quick, free stats lookups. NoxInfluencer is better if you need influencer marketing features, brand collaboration tools, or detailed audience analytics. They serve different audiences.
Choose Social Blade if:
- You want free stats with no signup
- Quick channel lookups are your main need
- You track channels across many platforms
- You prefer simple over feature-rich
Choose NoxInfluencer if:
- You're looking for sponsorship opportunities
- You run influencer marketing campaigns
- You need detailed audience demographics
- Influencer discovery and vetting matter to you
Choose OutlierKit if:
- You want competitor insights for content strategy
- Influencer marketing features are unnecessary for you
For most creators, Social Blade's free stats tracking covers the basics. If you're actively pursuing sponsorships or working in influencer marketing, NoxInfluencer's deeper features are worth exploring. Many creators use Social Blade for quick lookups while using specialized tools for specific needs.
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